Q&A | Chloe Lonsdale


Photo of MiH Jeans founder and creative director Chloe Lonsdale courtesy of MiH.

I've put so many designers and labels that I love on this blog that I fear my endorsement (however meaningful or meaningless that might be) may one day get watered down. The truth is there is just so much happening right now that I really really love and am excited about, and one of them is MiH Jeans out of London. They're on my top ten labels I love list with a bullet. I tried their jeans and clothing for the first time about a month ago and those items quickly became go-tos in my closet. The fit, the patterns, everything, I just love MiH. Their Breathless jeans (on sale for $138) are SO good! So, with as much enthusiasm as ever, I'm posting a Q&A with the genius behind the brand and an ultimate Tomboy Style designer, Chloe Lonsdale. The original label was launched in 1969 by Lonsdale's godfather as "Made in Heaven" and has since been reincarnated as MiH, but remains the same at its core; as Lonsdale puts it, "At MiH jeans we are proud of our place in denim history. From Jane Birkin and Farrah Fawcett in the 1970's to Claudia Schiffer and Sarah Jessica Parker (not to mention Aisha Muharrar!) and of course all our customers, I'm proud to say that today we dress some of the best bums in the world."

If not in London, I would live in…The English countryside—down near the sandy beaches of Devon or Cornwall.

My dream holiday would be to…Jericoacoara, Northern Brazil.

My current obsessions are...


Music: The Lumineers.

Fashion: Stella McCartney.

Retail Store: Liberty London.

I channel my childhood self when I…play with my three kids barefoot on the beach and have pillow fights every evening.

The fictional character I most relate to is…Velvet Brown from National Velvet, I always wanted to be a champion rider until fashion took over.

If I had to be outdoors all day I would…be a landscape gardener.

My favorite quality in a man is…compassion.

My favorite quality in a woman is…genuine confidence.

I'm terrified of…heights.

My dream car is…a vintage Mercedes with a Pagoda top.
My cocktail of choice is… Bellini.

My celebrity crush is…Ryan Gosling.

My beauty product of choice is…Laura Mercier Skincare.

My friends and I like to…plan holidays.

If I could go back in time for one decade it would be…the 1920's.

As a teenager I was totally into…horses.

I tend to splurge on…my kids.

I've only ever worn jeans and only ever will, it's the most unisex item of clothing there is, and that...is what makes me have Tomboy Style.

3 comments:

That's Not My Age said...

I've met Chloe, she's lovely. And her mum, who's lovely too!

Anonymous said...

I looooooove MiH Jeans too, they fit so nicely!

Anonymous said...

I almost died when I read this Q and A because I just returned from Jericoacoara, Brazil. I had never heard of it until I was recently invited on a last minute trip for an "End of the World Party" by a Brazilian friend. Jeri is literally at the end of the world - at least it feels that way when you attempt to get there. The roads are still sand! It's an amazing virgin paradise of giant sand dunes and crystal waters. I highly rec visiting, and hope it never changes!