UNIFORM | B+W Unbranded


I came across this bag today and I stared at it for a while in awe of its unbranded-ness. So clean, so basic, so simple. It made me start thinking of other things on the market that are also unmarked and unstamped and I realized how even the smallest of exterior logos or tags can completely change something aesthetically. I'm sure someone could (or has) written a marketing dissertation on this kind of idea, but for now, I just like the simplicity.

Clockwise from top left: Taylor Stitch x Fair Ends Camp shirts ($36); Swatch Golden Tac watch ($50); Baggu Duck bags ($26); Wool and The Gang Lil Snood Dogg scarf ($70); Muji Good Fit sneakers ($27); Matt Singer handmade cotton rope belts ($75).

8 comments:

Anonymous said...

I love this. The visual equivalent of pushing the mute button. Somewhat mysterious too.

Showpony Brand said...

Showpony Brand believes in leaving our goods unbranded. :)

Jana Miller @ 333 Days of Hand Lettering said...

I buy everlane shirts because of the clean lines and unbrandedness

mamavalveeta03 said...

Simplicity is good. Better than good. I'm "logo'ed out"!

LHV said...

You should read Pattern Recognition by William Gibson!

Anonymous said...

Oh, what a suprise. Look how affordable everything is when no branded.

Anonymous said...

When NOT branded. No grammer police please.

lissa said...

love the simplicity- never in never out- always right!