UNIFORM | Victor

It feels like one fashion trend that may define this decade is well-made basics—that perfect white t-shirt, grey crew neck, and navy hoodie are dominating our closets. Victor Athletics, a new Cinncinnati-based label (from the guys behind Nobel Denim) are churning out the exact pieces we're all craving without the ridiculous price tags. They're not only trying to create quality clothing but earnestly aiming to revitalize micro economies by employing American factories to make their goods. Check out that story here. Victor is now taking pre-orders for their first shipments in July.

GIFTS | Mother's Day @ The Reed

Mother's Day is on Sunday! I'm not saying I forgot, because I know my mom reads this (hi Mom!), but let's just say I didn't know it was this Sunday. So, OK! Guys! If you order a  *SIGNED* Tomboy Style book ($32) for mom (you can customize the note online) by Thursday at noon PST and enter the code MOMTOM at checkout, it'll ship for free (in the US) and we'll throw in a N'East Paper notecard! The first person to use the code will also get a Joshu+Vela Japanese Brass Key Hook. What!?

Done and done.

WORD | Snapshots of Dangerous Women

Last week my friend Dana gave me the new book Snapshots of Dangerous Women by Peter Cohen. What a collection of photographs! The author spent decades (decades!) combing through estate sales and flea markets building a collection of found photography of women who are taking part in unconventional activities (for women, and especially for the time), like boxing, swigging booze, shooting rifles, or just have a certain rebellious gaze. If the dangerous label seems patronizing or makes you scratch your head a bit, think about the lens that these women were viewed through 60-80 years ago—not dangerous, but definitely "dangerous".

DESTINATION | THE-REED.COM

Hello! The Reed is here! Part blog, part store, and part travel site, I hope you enjoy the new destination of not only this blog, but the other elements of the site as well. I will work to grow and perfect this new venture organically, but it is just the beginning and that means some items are in extremely limited supply. Please bear with The Reed's fledgling state—inventory will get deeper and hiccups will be more infrequent as time goes on and we get in the groove.

Thank you so much for being patient with this transition and being a part of The Reed as it launches! There's some really exciting things coming down the pipeline too, can't wait to share it all!

Please let me know what you think once you're there...or here!

x
LGM

WORD | California Surfing and Climbing in the Fifties

Last night at a dinner party I was given the book California Surfing and Climbing in the Fifties ($32). It came out a year and a half ago but I had never seen it. This is a special book in that it's not just capturing an aesthetic of an era or a niche sport's golden era—although it does that really well, it tells a story about Americans in the 50s. Yvon Chouinard, one of the book's three authors, said it so well in his intro:

"The fifties were easy years in California. With full employment from the Korean War, we were enjoying all the fruits of the fossil fuel culture. Gas was a quarter a gallon, used cars could be bought for twenty-five dollars, campgrounds were free, and you could easily live off the excess fat of society. Those of us in the countercultures of climbing and surfing were, as climber Peter Sinclair said, the last free Americans."

UNIFORM | Mollusk x Tomboy Style Trunks

Even with the resurgence of 1980s and 90s outdoor tech apparel, I felt like there was a dearth when it came to shorts that could double as trunks for women. So, Mollusk and I got together and hammered something out that we felt could work really well for beach biking, swimming, some light surfing, canoeing, beer drinking, trail running—clearly we think they're multi-functional.  They're made from a water resistant blend of cotton and nylon and close with a drawstring but also feature an elastic waist and a zip pocket in the back for a credit card and keys and other miscellany. The Mollusk Tomboy Trunks ($65) come in two colors and are made right here in sunny California! Get 'em while they're hot. 

GEAR | Bowndling

I love this new label out of the UK called Bowndling because they are focusing specifically on trail hiking, walking and running as their inspiration for designing active clothes for women. Sounds niche, but Bowndling has a wide appeal. They are about adventure and exploration as a part of working out which is a refreshing alternative to gymwear. Their first collection is for cold weather (and would probably be more appealing to our southern hemisphere friends these days) with waterproof options that still allow for movement and breathability. They've also got a great duffle bag, and some nice pieces that help transition you from the trail to, say, the cafe, which I really appreciate. I'll be watching for their warm weather collection coming soon, but what I see so far I love. Go Bowndling go!

NOISE | Tom Petty + Stevie Nicks

I'm wondering if there is a more perfect male-female duet in the annals of rock than Tom Petty and Stevie Nicks. They really meld. In 1981 they released two songs together, the Grammy-winning chart topper Stop Draggin' My Heart Around on Stevie's debut solo album and Insider, a deep cut on Petty's fourth album, Hard Promises. Both so good, but I think I'd have to pick Insider if I had to take just one. Have a listen:

GIVEAWAY | Tradlands Shirt + Side Project Skateboard + Tomboy Style x FairEnds Hat

This is most probably the last giveaway we'll do before we move the blog over to The Reed later this month, and we are going out on giveaways with a big old bang! Here's the entirely American-made loot (worth $700+) that's on the table for the lucky winner:

+ Tradlands Shirt (winner chooses size and style)
+ Side Project Skateboard Board No. 4, handmade from recovered hardwoods.
+ Tomboy Style x FairEnds Hat (winner chooses style from what's currently available)

To enter: Leave a comment below and check us all out on Instagram too [@tradlands / @sideprojectskateboards / @lgmettler]. We'll be choosing a winner on Wednesday April 8th and announcing right here. Good luck guys!!

UPDATE:
The winner is: Ally Noyes who said...

I fell off a skateboard on Saturday and must redeem myself. That board is gorgeous.

We hope you redeem yourself and then some! Email me at lizzie(at)gmail(dot)com and we'll get your loot out to you! Congrats.