SCENE | Madewell's Denim Recycling Program

When it comes to the global fashion industry, there are some grim realities—human rights issues and pollution to name the two biggest. And while we have a long long way to go, I think we can all agree that doing something is better than nothing. Madewell is doing a whole lot more than nothing as they've been collecting over 1,000 pairs of used jeans per month and turning them into housing insulation for Habitat for Humanity. Insulation is one of the biggest costs of building a home in a green, environmentally friendly way, and because denim is a natural fiber, it keeps homes cooler in the summer and warmer in the winter. It's an ideal insulator that's chemical and formaldehyde free. Madewell is collecting denim in their stores, but they're also taking a pretty cool truck around the country and grabbing old jeans in locations around town to raise awareness. This week and weekend they're in the L.A. with the goal of collecting 40,000 pairs of jeans (they can be printed, bleached, patched, dyed). If you're in L.A. check out some of the below locations to give back by getting rid of an old pair of jeans. To sweeten the deal Madewell will take your old pair of jeans and give you a $20 gift card. L.A. dates and locations below and more info here. Thursday, November 5, 2015 
Pop-Up Truck @ USC: 2-6pm

Saturday, November 7, 2015 
Pop-Up Truck @ Abbot Kinney: 9am-5pm 

Sunday, November 8, 2015
Pop-Up Truck @ The Grove: 10am-6pm


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