The Woolrich x Westerlind capsule collection is definitely one for the books. It's a collaboration between Woolrich—one of the country's original outdoor brands, and our friends Westerlind Outdoor, a contemporary retailer known for marrying a modern aesthetic to classic outdoor style. The pieces are inspired by today's modern outdoors woman, which simply put, is a women who is seeking new, clean designs with classic, high quality materials. This is the first (and small) capsule of a partnership that looks like it has an extremely bright future. Based on the belief that it shouldn't be hard to find apparel and accessories that are cleanly designed, functionally engineered, and made specifically for women—Westerlind and Woolrich created a poncho and tote made 100% from wool in Woolrich's historic Pennsylvania mill—products that are useful, durable, stylish—and without a hint of pink or a flower embroidery anywhere in sight. This collection embodies the spirit of the woman who loves the outdoors and has discerning taste—how's that for a concept line? Check out the limited-edition pieces at The Reed as well as at Westerlind and Woolrich.
P.S. Yes, I'm in some of these photos with Andrea Westerlind, the founder of Westerlind and Jeanine Pesce, the founder of Range. We shot the look book last May in the Salt Flats of Utah and we all fell in love with the pieces despite the extreme heat. I'm so looking forward to wearing the poncho all winter long.