FUTURE DESTINATION | Reed

I'm super excited to announce a new project I'm working on with my friend Eva Goicochea called Reed. When this blog started in May of 2010, we weren't exactly sure who the tomboy of the 21st century was, or what she wore, where she went, or who her role models were. I'm proud of the exploration we've embarked on and the findings we've come back with. Reed will be a shopping destination and the new home of this blog (the blogging will continue) and other cool things that will launch in the new year. We know an online shop isn't reinventing the wheel as it relates to the current retail landscape, but I'm hopeful that we're putting together something really special and unique that will particularly serve you—me—us, in a way that other shops don't. Just like Tomboy Style, our goal for Reed is to search out quality, authenticity, adventure, and style and share it. More excitement and more news in 2015, but for now if you want to sign up for updates, please do: Please join Eva and me on the diving board before we jump in.

16 comments:

Tradlands USA said...

Aw yeah! Can't wait, Lizzie. Congrats!

Rebecca said...

Yah yah yah! How perfect! Congrats! -Rebecca

Molly said...

Congratulations! I hope you'll keep us tall tomboys in mind, so that I can shop at your store. Have fun!

Claire said...

Fabulous news! Good luck with your new enterprise.

Katie H said...

Congratulations!! Wishing you the best.

Anonymous said...

Good luck!

And PLEASE PLEASE PLEASE offer some jeans with a normal rise. 9 or 10 inches at least. I will buy them and bless you.

Sarah said...

This is fantastic--best of luck and I can't wait to make Reed my new shopping destination of choice ;)

Sarah
Taste and Tact

Gabi said...

Congrats and good luck! I know it will be the tomboy paradise. The store of my dreams ♥

Barkeley said...

This sounds rad! Just signed up for updates. And love the web design/logo! Congrats LGM!

Aja Lake said...

Hooray! Kudos! Congrats! I'm so excited! x

LPC said...

Great idea. Can't wait to see what you come up with.

Sarah said...

Awesome! This will be great...although maybe not for my wallet. Eva Goicochea's aesthetic looks like it will really work with yours too!

If you're not already doing research into it, I would suggest that you look into eco-friendly shipping and ways to offset your carbon footprint, etc. As online retailers have grown, I think it's insane how our waste has grown with them (but I understand the cost effectiveness of not going the brick & mortar route).

Stocking vintage goods and brands that have organic/recycled goods would be right in line with the conception of the Tomboy you have put forth on the blog, too! Very excited to see what you come up with.

Anonymous said...

so excited for this! although will surely make me very broke.

CWS said...

Congrats Lizzie! I am excited to follow you in your evolving adventure!

Anonymous said...

This is awesome and congrats- but please please please consider only offering goods that are made in the first world/sweatshop free. I know this issue is a rabbit hole with few clear cut answers but it always incredibly disappointing to read about "heritage" and classic brands that then manufacture in places with questionable (even objectionable!) worker treatment and environmental standards. Thank you!

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