UNIFORM | Alexander Olch Women's Shirting
When it comes to high-end women's shirting, there are only a handful of labels that keep pace with menswear trends—I'm talking about shirts with silhouettes that are feminine, not matronly, and collars that aren't the same length as John Travolta's getup from Saturday Night Fever. Thankfully menswear accessories and shirtmaker Alexander Olch has risen to the task. After he opened his first permanent store late last year he was surprised about who was walking in the door. Half of his customers were women. They were buying for their friends, boyfriends, dads, kids, and always asking if his Italian cotton shirts were available for women. They weren't until last week when Mr. Olch launched his first women's collection. "This is not your boyfriend's shirt, this is your shirt," Olch says. Well put. And, I love that he engineered the shirt to hold a necktie, should the occasion rise. All shirts are made in New York. They're available for purchase online and at Barneys New York.