UNIFORM | Levi's Made & Crafted



Levi's is one of those quintessential icons that helps define American style. Like a bottle of Heinz 57, Levi's is a classic that has stood the test of time, and goes with almost everything. It's low, but it can be high, it's basic, but it can be refined. Levi's has a fascinating and storied past that tells as much about the history of our nation as it does the history of fashion and denim. But today, let's talk about the future: Levi's Made & Crafted. As you may know, Levi's has many sub-brands that focus on specific elements and markets. Two of their premium brands are LVC (Levi's Vintage Clothing), which launched in 1999, and Made & Crafted, which launched in 2009. While LVC looks to the past to create painstakingly accurate reproductions of vintage Levi's clothing, Made & Crafted is informed by the past, but is looking towards the future to create the new classics. Made & Crafted is not only a premium brand aesthetically, but it is, as the name suggests, highly focused on the construction and craft of each garment. It's the detail of each piece that really makes Made & Crafted what it is—from buttons and zippers to yokes and seams, each element is thoughtful and sturdy. Even the sales tags are gorgeous.


The Made & Crafted design team comes from all over the globe with one common denominator: their love and passion for American style. M&C's collections draw on Levi's birthright with materials like indigo and cotton and blend luxurious materials and infuse modernity into its silhouettes—a marriage of classic Levi's and leading-edge fashion. The women's S/S 2013 collection is inspired by the Painted Desert of the American Southwest, the design team drove through arid patches of California to get inspired by its colors and patterns, and the result is incredible.

You can find Levi's Made & Crafted in stores all over the globe as well as online, click here for the full list of Levi's stores and retailers that carry Made & Crafted. I am biased, but I think there are some pretty great places to shop Made & Crafted in L.A.—Sharon Segal, American Rag and of course the Levi's concept store in Malibu are all incredible.

9 comments:

Jekka said...

This line does look beautiful, but the decline in quality of the primary Levi's women's jeans has left me questioning my love of the brand. Just this weekend I had to exchange a pair of the Modern Skinny jeans that ripped a hole in the knee (while I was bathing my 2 yo) less than two months after I purchased them!

The staff at the flagship store here in SF basically confirmed that the women's jeans are not as durable as the older numbered styles and suggested I purchase the (cheaper!) mens 510s, which I did.

I hope that this isn't the end for me and Levi's. Pretty bummed out about this.

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Katie Farber said...

I love this...and it's so timely. My boyfriend and I were searching for vintage Levi's this weekend all over NYC (where we live). He's obsessed with searching for the "Big E" vintage Levis.

Any recommendations for online purveyors or stores that may carry them?

thanks for posting this!

jmb said...

I am a classic levi's girl and I have loved the brand ever since my grandpa used to wear his worn out levi's jackets every time we were up at our ranch.
That said, every time you post about levi's it feels some how less about what you love and more about an advertisement. Kind of a bummer because I love the lines you post up here, but posts like this make me wonder how much is your input and how much is theirs.

Anonymous said...

And where are they made?ereforuc

Lizzie said...

@Katie Farber: I'm not a vintage Levi's guru, but I know there's a ton of info out there on the tiny differences and where to find a bunch of the old stuff (a lot of it is in Japan!). I've seen people searching for vintage Levi's at the flea markets in L.A. Have you tried any online forums?

@jmb I do love Levi's and only take on sponsored content that I feel is consistent with the blog. I have rejected most display ads because of that very reason. That said, it's a sponsored post because Levi's wanted to get a specific message across and reintroduce their sub brand of Made & Crafted.

@Anon Made & Crafted is made in the US and Europe.

MAXdoesAblog said...

I love Made & Crafted. I usually buy the men's pieces which I love much more then the womans. I wish they had a on line shop. I usually find the best pieces at the Henry Lehr Beach Shop out in Long Island but only get out there twice a year.

Katie Farber said...

Lizzie...thanks for the follow up. I've always shied away from online shopping because of size difference, etc. But I think in this case, it may be the best bet. Maybe he and I will have to make a trip out to LA! Will let you know if we find any good sources...

jmb said...

Lizzie, I totally appreciate your need to take on sponsors, especially ones you respect - I'm just glad you updated the post to call that out. I think your readers will appreciate that. I know I do. I'll of course continue following your blog religiously and I appreciate the quick response!